Why Apple's $1,000 Computer Stand is a Ridiculous Luxury

Apple is known for commanding high prices, but even compared to its own kit, the Pro Stand seems to have created a class of its own in terms of the Cupertino excellence mark-up. The stand, priced at a whopping $999, has sparked outrage among tech enthusiasts and critics alike.

To put it into perspective, Apple is giving its employees a work-from-home setup with a laptop and an external monitor, which can cost around $1,000. To companies working on multi-million dollar projects, the price of the stand might be a rounding error, but for individual consumers, it's a luxury they may not need or want.

The new Profile Smart Mixer, which costs $999, has all the features of a typical stand mixer with digital scales and voice controls built-in. In comparison, the Apple Watch Series 4 costs $399, while the new iPad Air is priced at $499. The Smart Keyboard for the iPad costs $159, and the 2nd gen Apple Pencil is priced at $129.

At Wired, Sophie Chara argued that the Pro Stand's price is indefensible, and Apple has been roasted over its expensive stand for a computer screen. Critics are questioning whether the company has lost touch with its consumers.

During the WWDC 2019 keynote, Apple revealed a collection of new products, including the monitor stand priced at $999. The reaction was mixed, with some praising the innovative design while others were left scratching their heads over the exorbitant price tag.

Ultimately, the Pro Stand may be a luxury item that only appeals to a select few who are willing to pay top dollar for high-end design and functionality. For those on a budget or looking for more affordable alternatives, there are plenty of other options available in the market.

Apple $1000 stand